Before moving to Canada, Alex Beim ran his own graphic design firm in Montevideo, Uruguay for 10 years. Starting the first graphic design magazine in the country, Alex made major contributions to the Design community in South America. Since moving to North America, Alex has continued to follow his passion for design while working as Associate Creative for Tribal DDB. Developing online experiences for Pepsi, IKEA, Yellow Pages, Esso, KIA, Clorox and Unilever has garnered him awards from Applied Arts Magazine, Cannes Lions, Digital Marketing, Graphex and others. After 10 years with DDB Alex left to start Tangible Interaction Design, an experimental design studio that creates imaginative, interactive installations for clients and for fun.