Ben’s primary role is to lead strategic direction and creative concept development. Ben has over 25 years of experience in brand and direct marketing strategy, communications and project management at advertising agencies BBDO, Bryant Fulton & Shee, and Lanyon Phillips Communications. In 1998 he co-founded Industrial Brand, a brand strategy and design consultancy specializing in architecture, engineering, manufacturing and other b2b related industries. Ben is a graduate of University of Toronto with a commerce and art history degree. He is currently an active member of the Association of Professional Design Firms (APDF) and the Canadian Society for Marketing Professional Services (CSMPS), and is a student mentor at Vancouver Film School (VFS). Ben supports numerous not-for-profit and charitable organizations such as University of Toronto Alumni Association, Canstruction Vancouver, and Red Hood Project. Ben is an avid cook, certified barbecue judge, and co-founder of the popular food blog Foodists.ca.