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Matthew Clark

SUBPLOT DESIGN INC.

Matthew took a circuitous route to design. Prepping in high-school for a medical career, he sat on the fence by enrolling in both advanced biology and studio art before fully switching to a fine art major with concentrations in psychology and literature, and graduated with a Bachelor's degree (honours) in Fine Arts in 1992 from the University of British Columbia. Having already started a one-man design firm in 1989 during university, Matthew joined DDB Canada's design division, karacters, in 1994, moving up the ranks to Associate Creative Director, focusing on consumer, packaging and retail design. Matthew's passion and commitment to breakthrough creative has been recognized in local, national and international design shows and publications, including Graphis, New York Festivals, Mobius Awards, ID, Good Design Awards, Graphic Designers of Canada, Advertising and Design Club of Canada, Lotus Awards, Lurzer's ARCHIVE, the London International Advertising Awards and Pentawards.